Saturday, March 31, 2012

Pick your audience: High vs. low volume selling

Be selective with who you're targeting.
Don't expect to have 100% return or acceptance.
Make sure you're backed by people and your logic is on point.
It sure would be great to be able to convince everyone of our ideas.  But we won't.  So don't try.

It sure would be nice to sell very large quantities of things to very large audiences.  But it's hard.

We have to start small and gain confidence and we also need to be able to convince very small sets of people that what we're doing has value.  We need very small sets of people surrounding us who support us in our global endeavors.

Sometimes we might need feedback from very large audiences to know if we're having an impact: we need to get the aggregate score and start stacking points or cash.

Instead of feeling like we have to convince everyone of things or win every battle, we might want to realize that our audience is a niche and is not everyone.

Stop tilting at windmills.   Stop trying to convince everyone of our ways and your intelligence.

Only some people will really get it and get you.  The others don't matter.

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