We'll get you the technology, people and processes you need for your objectives

EfficiTrends seeks to be your personal and extremely knowledgeable concierge for your journey, whatever it might be.

"We'll get you the technology, people and processes you need for your objectives."  Everyone struggles with one or more parts of this equation.  Let's try to further understand the various parts of this and how I and people like me can help you with your project, whatever it might be.

A) "We'll ..."  (Who we are).  We are EfficiTrends.  We are a consulting group.  We help people and businesses become more effective at achieving their goals.  We are a small but growing team of free-thinking, creative, experienced professionals who can help people of many walks get things done.

B)  "We'll get you the ..." (Service delivery method).  Our service is fast, collaborative, and proactive.  We try to anticipate your needs before you have them.  We go into our networks, experience, and knowledge base to get you the stuff you need for your objectives.  We are very aggressive at identifying and acquiring the stuff you need to be successful.  We bring this valuable stuff to you, whatever it might be.

C) "We'll get you the technology ..."  Technology is a key, core part of the EfficiTrends business.  We live and breathe technology and believe that it can and will have a very positive affect on your lives, those of your customers, and staff.  We are advocates of technology but do not only run from that perspective.  Hence:

D)  "We'll get you the technology, people ..."  Sometimes technology isn't enough and we need to bring in people and subject matter experts to support the technology purchase decision or dialog.  Our people will help you become more comfortable with your situation, whatever it might be and get you through the change curve required.

E)  "We'll get you the technology, people, and processes ..."  Processes are all about value.  They're about sustainability.  Whether these processes are thought processes or business processes, we want you to have them because they are valuable and measurable.

F) "We'll get you the technology, people, and processes you ..."  (The customer).  Our customers are a huge part of our service offering.  They're everything, in fact!  Without you, we wouldn't be here and we do everything possible to keep you engaged and driving the dialog.

G)  "We'll get you the technology, people, and processes you need for your objectives."  Your objectives can be hard to nail down.  Sometimes they're completely obvious and transparent like "I need a car to pick me up at my house located at 4834 Elm Street in Seattle on June 5, 2012 at 8 AM PST."  But even then that could have some gaps in it.  What kind of car?  Where is the car going to?  How much gas is needed in the tank?  Do you have any special needs?  EfficiTrends is excellent at analysis of all kinds from data to requirements to business process.  We look deep into you and your business to understand the opportunities that are lying within and beneath.

EfficiTrends will get you the technology, people, and processes you need for your objectives.  What are your objectives and how can we help you today?

Pick your audience: High vs. low volume selling

Be selective with who you're targeting.
Don't expect to have 100% return or acceptance.
Make sure you're backed by people and your logic is on point.

It sure would be great to be able to convince everyone of our ideas.  But we won't.  So don't try.

It sure would be nice to sell very large quantities of things to very large audiences.  But it's hard.

We have to start small and gain confidence and we also need to be able to convince very small sets of people that what we're doing has value.  We need very small sets of people surrounding us who support us in our global endeavors.

Sometimes we might need feedback from very large audiences to know if we're having an impact: we need to get the aggregate score and start stacking points or cash.

Instead of feeling like we have to convince everyone of things or win every battle, we might want to realize that our audience is a niche and is not everyone.

Stop tilting at windmills.   Stop trying to convince everyone of our ways and your intelligence.

Only some people will really get it and get you.  The others don't matter.

Everything is better on a team

We are not alone until we think of ourselves as such.

Selling as an individual sucks.  Marketing yourself sucks.  Being the main person who is delivering the thing sucks.  Teams are way better than individuals most times and this is true in almost all contexts.

When it comes to sales and selling the same holds true.  I like to sell by myself but I do not love it.  What I love is the idea that I can sell as part of a team and system, rather than as an individual. 

We need to find ways to take ourselves as individuals out of the picture and figure out how we can grow teams around ourselves who love and support us in our efforts and interests. 

We need to get excellent at having others help us.  The more we can define a process and system for growing, selling, and success, the better off we all will be.

Hyperlocal

I was reading something from the guy that's doing Outside.in. He's talking about doing "hyperlocal" web services (things relevant to people at a very small level and made the following--I think uninformed--point in his post:

• The pothole paradox plays out with any number of different topics. The delicious Indian place that at long last opens up in your neighborhood; the creepy science teacher who finally retires at the local public school; the come-from-behind victory staged by the middle-school lacrosse team -- all of these are potentially exciting events if they are happening in the communities you inhabit, but they are mind-numbingly dull if they're one county over -- much less on another coast.

What bothers me about his comment is that I think you can't know if something's going to be relevant (confidence level 95% say) to someone unless it's a stated need for them. They have to opt in! So what's really needed is connecting a web service to people's preferences and interests like so: I have a local (or online) store of my history, etc. I keep track of restuarant types I like, my favorite restaurants, teachers I had, schools, I went to, etc. Keeping all of this information has to be fun, easy, and maintainable. You could build it. If people then exposed all or parts of this personal information to web services we'd be golden.