Sell two things: CRM and (Mobile) Apps

I was talking to a friend today about how the main business drivers for people are reducing delivery risk (through project management) and reducing cost, through better efficiency and project management.  I disagreed with him that these were *the* things that mattered to managers.  I posited to him that the following two things matter to people in today's market and economy: CRM systems (sell more, more efficiently) and (Mobile) application development.  I'll discuss these two things in details and then summarize.

CRM systems are very critical to businesses for the following reasons 1) things get messed up when your sales/selling process is messed up 2) if you can clean up your sales/selling process then you are headed in the right direction 3) there are some good systems and processes out there that can help people clean up things.  There are big ROI opportunities here.

(Mobile) App development is huge.  This is a *major* market disruptor right now and will be a major disruptor for business processes in years to come.  People with their smart phones are powerful. They can do a lot.  Building services and apps for these phones is very big business.  Companies want to capture these opportunities and they need help in doing so, thinking about it.  People with experience selling web-based solutions will have a leg up in selling mobile solutions...this is the new wave.

Using either of these two "sales tools" will help organizations have the right conversations with companies about things that matter.  Yes, Sam, we can help companies cut costs and manage their existing operations better, but so what?  Won't it be too late by the time we know?