Front-office and back-office folks: and getting to trust

Creating the right perception is tricky and risky.
First you have to know and trust yourself.

Getting to trust with your customers and the public takes a long time and it might even be impossible at the aggregate.

Life and selling are processes; they're complicated.

In life we have to choose between those people we rely on and trust to deliver for us (the back-office people) and those people we choose to sell for us (our sales or front-office people).

I've stated in previous posts today that I need to grow my team of sales people and advocates.  I need personal advocates who can help me sell my value and what I offer.  I also need people to help me deliver what I can deliver, but I think I need fewer of these people.

In all, I need to trust myself before I need to trust others.  But if I can get to a place where I trust myself then I can surely get to a place where I can trust others and hopefully one where others will also trust and advocate me.