Where's your focus? Social? Environmental? Monetary? The work and process are what's core and what matters.

Roles of Agents in a Change Process

Generally, the roles are:

• Customer - The person getting the product or receiving the change
  


• Change Agent - The person working "both sides of the fence" to ensure proper communications
  


• Delivery - The person providing the service
  

In the case of changing a business internally, the specific roles, agents, actors are:

• Customer - The Business




• Express needs and pain points


• Adopt changes, whether originating from the business or IT

• Change Agent - Project Manager, Business/Functional Analyst




• Facilitate the discussion, negotiate, look for win-wins, and syngergy

• Delivery and Support - IT




• Develop, acquire, Deliver necessary services, supplies, and training to enhance quality of adoption

In the case of changing a market, the specific roles, agents, actors are:

• Customer - The Market




• Express needs and pain points


• Pay for products and services, whether developed from Push or Pull methods

• Change Agent - The Business, esp. Marketing and Product Managers…but everyone, really




• Understand needs within the Market, understand and communicate innovations and technologies developed internally and their value in the market


• Develop structural tension necessary to release products and services into market, as well as to be the voice of innovation and change required within the business to deliver quality and innovative goods

• Delivery - The Business, esp. Supply Chain Management




• Develop, acquire, Deliver necessary services, supplies, and training to enhance quality of adoption