Know and act as thyself: don't sell out

The soul.  Be it.

Don't sell out.  Know yourself really well and make sure you're speaking and acting from the heart; from the place that you believe.  If you're operating from this place you will find that people will follow you and your beliefs and value.

If you are not clear on your beliefs and values and what is in your core and gut, anything is possibly and you'll sell out; you'll probably fail and be really unhappy in fact.

Sometimes in business we have to sell out or trade something off to gain some kind of reasonable footing or leverage and there are a ton of opportunities to lose yourself in this process.  But don't.

Get clear on your mission, vision, values, and goals and start speaking and engaging people from your soul and your heart; from your core beliefs and values.