We seem to want things to throw off data. We want to measure and see our world visually. Not just as they appear but with augmented reality; data overlays. We want to want to measure (in a computer system) what is going on around us.
Instrumented systems (see New Camera System that Takes the Guesswork Out of Baseball Stats http://www.popsci.com/technology/article/2010-01/taking-guesswork-out-baseball-stats) are our new databases. Many systems are now database information systems. They are organic and constantly changing yet digitized and software-enabled. We can present their data and rethink them however we want.
The world is apparently not good enough. What's up with that!?
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