Consulting is business development: grow two teams

As the main producer,
surround yourself with sales people and delivery people./
Grow two teams.

As a consultant and project manager I realize more and more that one of the primary and fundamental roles is in performing as a sales person.  But I can't do this alone, I need to create and grow a professional and highly capable sales and marketing team.

A big (and probably the biggest) part of consulting is making sure that you get the job done and make the customer happy.  As a consulting sales person this should be easy because you can always blame the delivery folks that the thing went wrong.  But when you're also on the hook for the thing that actually comes out the other end you'd better be really careful.

As a delivery and sales person you have to make sure that you're winning and influencing all of the time: both on the sales and customer side and an the internal delivery side.  It's hard a lot of the time to wear both of these hats but what it means is that you need to build up two teams as the lead consultant: the sales and account management people who support you as well as the delivery people who support you. 

In consulting you are in the middle in a major way.  You have to build up teams above and below you that support you and create cushion and padding so you can comfortably deliver the end product and deflect attacks from difficult customers and the market with very high expectations.