Think of services instead of projects

Hitting the drum once is fun and nice and all (and important)
but playing a sweet drum solo is really what you prefer.

Projects are a convenient way to think about things: they have a beginning, middle, and an end.  How cute.  But the truth is, though, that we shouldn't want to think about the end because this means no pay and no relationship!  I'm not talking about death or anything that serious here, I'm talking about the end of our projects when the value has been delivered and the relationship with the customers and project team is over.  What I'm trying to get at here is that we should rather think in terms of long term and strategic (at the program and account level) than at the project level. 

All this said, we really can't have long-term and strategic without projects and immediate value delivery mechanisms.  The truth is that most value is and can be delivered through projects but we have to learn and enact ways to do projects continuously and forever for our customers.  This takes teams to do. 

Let's start imagining things that are built to last and repeat forever rather than one and done.  Forget the old-school ways.