The customer is the person with whom you must be Agile

I learned this in pretty major spades on my current project. I was so *focused and busy* on producing the thing that I thought the customer wanted, that I stopped listening to her.

I never came up for air; I never had time to!

I was so sure that what I was producing was the RIGHT thing, that I ended up being WRONG.

I adopted a very "waterfall" mentality on this project because I was under the gun, behind, etc. But from the beginning. This is no way to run a project.

Never start a project without a signed SOW.