Really found this contest interesting and exciting. MIT won it. Their technique: divide the total pool equally between the outcomes. Give 1/2 to the winner, 1/4 to the person that referred the winner, 1/8 to the next, 1/16 to the next, and 1/16th to charity.
That to me is kicking positive butt but they didn't keep any money for themselves. But they're rolling in the acclaim and accolades, so I'm sure it didn't do them any harm!
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