Create platforms to get long-term technology adoption

Products are nice but as business owners we can’t hyper-focus on single products.  Products have a shelf life.  People get bored and leave.  We should prepare ourselves for this reality.

Designing our products for migration onto a future product is important.  We need to make roadmaps! 

Making things sticky in one context and fluid in another is key. The product designer must be aware how they are going to:

1. Get the users ON the product and
2. Get the users OFF of the product and onto the next one

By having this two-sided focus, we can start building successful platforms.