The value of mobile

The phone: it's in your pocket.  The web, it's in the phone.  

People ask why mobile is different than the web in general and I have several answers to that:

• The web is cold and impersonal.  Although there are portals and accounts and you can log on and such, it's generally "detached" from you.
• The phone is "in your pocket".  It is yours.  You possess it.  The phone is indistinguishable from the software it runs. 
• The phone adds new data dimensions such as notifications, calling, and GPS.  It is attached to the user and ABOUT the user.

People looking to understand their customers need look no further than the phone or mobile device.