Tuesday, February 02, 2010

Cautiously Demo Your Work to Build Relationships with Customers

Caution is the key word here. You don't want to bore people. Let me explain:

The purpose of the demo (or asking for help, input, etc. from your customer or manager, teammate, etc.) is to impress upon them, and to build your relationship with them as much as you can. The more they like you, the better off you are; the more they'll like your products most likely. The more you waste their time with triviality or demos that suck, questions that are obvious or that you could have answered on your own, the more you'll turn them off, bore them, and generally make them dislike you. Sure, they may care about you as a person but what they really care about AT WORK is the product and its QUALITY. If you demo boring stuff or unfinished things or things that simply confuse them, they'll disengage and possibly dislike you, probably ignore you. They'll avoid your products as well. You don't want that.

In total, THINK HARD before you ask someone for help or look at your work. Be in control of what's being presented and don't welcome scrutiny or doubt in your approach. If the demos are good and you get the kind of feedback you really needed in the first place then you'll be in the good! Avoid "ringing the bell" at any given moment; bang the gong when you're ready to summon them!

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