Business Intelligence As Feeding the Hungry

The business is hungry for information about their operations and customers. The data that is around the business is not currently very delicious or available. People are picking at scraps all the time but they are definitely not satiated. Business analysts, project, product, and program managers (cooks in my scenario) are hired to prepare data-meals for the very data-hungry executives and managers. The managers are picky eaters and have high expectations of what you put on their plate. The job of the cook/analyst is to gather up the various bits (data-ingredients) and whip them into a lovely broth that the business can enjoyably consume.